Blueprint is a specialized consulting firm offering industry best practices in Ad Operations, the tools and systems that drive online advertising.
Since 2016, we have worked with over 30 publishers, networks, and agencies to streamline their Ad Ops processes, including ad serving, data management, forecasting, analytics, and reporting. Blueprint helps clients identify the software and platforms that fit their unique business models and objectives. We then build an Ad Tech stack with a “less is more” approach that maximizes revenue opportunities and allows stakeholders to focus on their core business needs.
Established in 2016
30+ Clients Served
Founded by skilled industry experts, Blueprint covers the full range of the Ad Tech ecosystem, from agency buys and programmatic deals to the latest in rich-media executions and video platforms. We help clients navigate the advertising landscape while providing outstanding customer service and campaign execution. Our valued and loyal clientele relies on us for finely tuned business strategies, the latest industry trends, and deep networking relationships.
96% Repeat Business
Our Team
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Blueprint Principal & Founder Julie Butler is a senior Ad Tech expert with decades of experience delivering large-scale digital ad revenue programs and white-glove consulting services to publishers, ad networks, and agencies. She excels at implementing and managing the systems and processes that determine which ads users are served on their phone, computer, or Smart TV so that clients can efficiently maximize ad revenue opportunities. Julie’s superpowers include explaining the complexities of Ad Tech using simple terminology and storytelling. She brings organization to scattered processes while standardizing the latest tech to automate processes. Julie’s robust QA systems, easy-to-understand dashboards, and clear reporting keep programs on track and clients informed.
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John Jenks is a senior Ad Tech consultant with more than 22 years of experience in migration, technical troubleshooting and ad server simplification. A wizard with ad servers and all things process-driven, he specializes in explaining even the most complex operations with real-world examples. At Blueprint, John transforms client needs into actionable tasks, removing roadblocks and guaranteeing results.
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Sr. Campaign Manager Chantel Rivera offers 17 years of experience in the digital marketing/advertising realm, specializing in media planning, programmatic media buying, campaign management, and optimization. With invaluable expertise in GCM, DV360 and Google Analytics, as well as experience on both the agency and publisher sides of the business, she has a solid grasp of client needs for projects large and small. Chantel prepares exceptional media plans, manages and optimizes campaigns, and reports on the KPIs that matter most to each client’s bottom line.
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Sr. Campaign Manager Yariv Yahalom is a skilled Ad Ops consultant with more than seven years of experience working with online publishers. His strengths are ad trafficking, account management, inventory management and campaign optimization. At Blueprint, Yariv ensures that all campaigns are successfully implemented, trafficked, and billed according to contract. With a talent for understanding client needs, he provides high-quality and rapid execution of operational requirements laser-focused on customer success.
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For more than 20 years, Senior Ad Tech Consultant Vanessa Kwan has amassed extensive experience in digital advertising in roles ranging from ad product management, building and overseeing teams, and vendor supervision. With an extensive background in multiple software solutions and platforms, she excels at discerning needs, managing projects and delivering success for clients and stakeholders.