For CTV and OTT
Connected TV (CTV) and OTT efforts require a unique skill set.
Monetizing content for smart TVs, streaming services, and devices like Roku and AppleTV requires a particular set of Ad Tech tools and expertise far different from traditional web and mobile approaches. Our team has been working in the CTV space since 2018. Today, 25% of our clients are in the CTV/OTT space and rely on us to manage their ad serving needs.
Our Specialties
Ad Serving/Ad Tagging
Programmatic Demand
Audience Extension
Consent Management
Verification Software
Measurement and Analytics Tools
Custom Reporting Dashboards
Work With Us
We support our CTV clients with a focus on their specific needs:
Ad Server Setup
For publishers new to advertising on CTV and OTT, we help select the appropriate mix of ad-serving tools to launch their ad sales business. Once we develop the Ad Tech stack, we implement programmatic demand partners from our own network of providers. For clients with directly sold sponsorships, we manage campaign delivery and optimization. We also provide regular reporting on the state of their ad sales business.
Supplemental Support
For publishers with an in-house Ad Ops team, we provide tailored consulting services to assist with special projects. This could include troubleshooting technical issues, addressing compliance requirements, or making changes to their existing Ad Tech stack.
– Stuart McLean, FAST Studios
"Julie helped us select and set up ad serving for our FAST channels and connected us with several SSP partners to jumpstart our programmatic revenue. Her ongoing support lets us maximize our ad sales while launching new platforms and channels."
